On February 8, CCTV reported that Na Tra's box office revenue: Ma Dong Hai has reached 6,808 billion yuan (934 million USD) – only the Chinese market. This figure has overcome the war between stars: the power of awakening, topping the ranking of the global market box office.
The work is expected to reach 10 billion yuan (1.37 billion USD) revenue, creating unprecedented record. Many Chinese netizens excitedly proposed the idea of ”10 billion subsidies”, calling for people to buy tickets to help the film quickly achieve sales.
Na Tra 2 is the first Chinese film to surpass 900 million USD, expected to reach 1 billion USD.
Before the explosion of Na Tra 2, the question of the most interested audience: director dumpling (born in 1980, real name Duong Vu) will make how much money from this movie?
Why does Na Tra 2 cause fever and achieve huge revenue?
The Lunar New Year is the most popular movie season of the year, with a series of fierce competitive blockbusters. Before the movie season began, few people expected that Na Tra 2 could achieve such a high revenue.
Even the revenue prediction platforms only estimate Na Tra 2 reaches about 4 billion yuan. But after only 9 days, the film has surpassed all Chinese box office records, becoming the champion of all time revenue.
Currently, Na Tra 2's revenue continues to increase sharply, with the latest forecast of up to 10.8 billion yuan. If this figure comes true, the work will reach an unprecedented record, it is difficult to break, unless there is a major fluctuation in the currency exchange rate.
Na Tra 2 is an animated film, so there is no cost of remuneration for the famous cast – the amount accounts for a huge proportion in films.
For example, some films have a production cost of 500 million yuan, but the actress's salaries account for nearly half. Meanwhile, Na Tra 2 has voice actors, but this cost is much cheaper than real people.
However, cartoons also have their own large costs, especially the visual effect (VFX).
The success of Na Tra 2 is not only thanks to the script. The story of Na Tra and Ngao Binh is attractive but not too new. The key to the film becomes the main phenomenon of graphics and effect quality. It is the top techniques that help the film score in the eyes of the audience and earn a huge revenue.
The technical production process not only requires the creativity of the team but also needs large capital. Na Tra takes 2 5 years to complete, and in the production process, the director used to cooperate with foreign technical companies but did not receive the expected results. Finally, Chinese animation studios together created a miracle, helping Na Tra 2 received a rain of compliments from the audience.
The dumpling director earned hundreds of millions of dollars
Nominally, Na Tra 2 has 5 manufacturing companies. But in fact, only the two main parties take control of profits: The company of the director Jia Zi and the media (Light Chaser Animation) and its subsidiaries.
According to some sources, in 5 major films this year, 4 films invested from Weibo, Na Tra 2 alone without capital from Weibo. Many people mocked Weibo “missed the opportunity”, but later it was information that he did not allow outside to invest, except for their company and the director.
Dumpling director can pocket hundreds of millions of dollars if Na Tra 2 reaches 1.48 billion USD.
With the current success, Quang Tuyen is the biggest victory, but if the film fails, they may suffer a huge loss.
Film industry said the box office revenue was divided into 4 parts: 5% of the film development fund, 3.3% of special taxes, 50% -57% for cinema, and 35% -40% for Manufacturer. If the revenue reaches 10.8 billion yuan as predicted, the manufacturer may receive 4.32 billion (calculated at 40%), according to 163.
With the production cost of about 500 million yuan, the net profit of the manufacturer will be about 3.82 billion yuan. If divided between the dumpling team and Quang Tuyen, the director can earn about 1.91 billion yuan (262 million USD), in the case of a film winning 10.8 billion yuan (1.48 billion USD) as attended guess.
However, the exact division rate between the parties is still a mystery, and the above numbers are only an estimate from experts.