Krafton reached a record revenue, strong growth of mobile game segment
2024 marked a booming year of Krafton with a record revenue of 2.7 trillion won (1.9 billion USD – 48 trillion VND), up 41.8% compared to the previous year. In particular, the mobile segment contributes greatly when the revenue increases by 35.7%, reaching nearly 1.7 trillion won (1.2 billion USD – 31 trillion VND). This helps Krafton to strengthen the position as one of the world's leading game companies.
This impressive development is largely thanks to the PUBG brand, with an average 20% annual sales growth rate per year in the past 5 years. The PUBG Battlegrounds moving to a free play model has promoted the number of players and revenue. The revenue from PC has also reached the highest level since 2018, while Battlegrounds Mobile India set a record of sales on mobile platforms.
IP PUBG is a growth highlight
Although the PC game segment has a faster growth rate (an increase of 61.3%), the mobile game segment is still the main revenue of Krafton, accounting for 62.4% of the total revenue in 2024. In 2023, revenue from the revenue from The company's mobile phone reaches 1.2 trillion won, showing an extremely stable growth.
CEO of Krafton – Kim, confirmed that the company will continue to expand PUBG IPG and seek opportunities to develop new game brands to maintain competitive advantage. In addition, Krafton also aims to apply AI technology to enhance gaming experience, with the goal of becoming a leading company in the global entertainment ecosystem.
One of the notable projects in 2025 is the RPG Dark and Darker Mobile game, scheduled to launch later this year. This game tested in the United States and Canada on February 4, opened the potential to expand the market outside the PUBG IP.
With the strategy of product diversification and IP expansion, Krafton promises to continue to grow strongly in the coming years, especially in the context of the growing gaming industry with the support of AI technology. and free gaming trends.