Apple's “Shot on iPhone” returns with MV “Save the Music”
A few minutes ago (January 17), singer Wren Evans officially released the MV “Save the Music” on his personal YouTube channel. The MV was released quickly right before the Lunar New Year, and just a few days after the male singer released the audio version on social media platforms.

It can be affirmed that “Save the Music” is a very remarkable MV because this product is the result of Wren Evans' cooperation with Apple's Shot on iPhone campaign. “Save the Music” is a manifesto for Vietnamese youth, an invitation to dream big and embrace the explosive energy of music and dance. This music video is a testament to the outstanding filming capabilities of the iPhone 16 Pro, directed by C Prinz – who collaborated with Charli XCX and Billie Eilish in the recently viral “Guess” MV.

Not only does it bring vivid sound, the new MV also takes advantage of Action mode's advanced anti-shake capabilities to capture Wren Evans's fast, powerful dance moves, while also showing off a series of breathtaking images of Wren Evans. BMX riders, bicycles and skateboards passed smoothly around him. Not only that, the iPhone 16 Pro's 5x Telephoto Camera also supports recording close-up zoom shots of Wren from all directions, using 4K120 fps quality in Slo-mo mode to amplify the drama and energy when Wren is in full view. A set of dancers immersed in a top performance…
Apple's “Shot on iPhone” campaign has never disappointed the audience!
It is known that Wren Evans' “Save the Music” MV is the second time Appl has deployed the “Shot on iPhone” campaign in Vietnam. Previously, Apple collaborated for the first time with artist Tlinh in the MV “Don't make it complicated”, released on January 26, 2024.

Tlinh's MV currently has more than 61 million views, marking the first time the world's technology giant has joined hands with a Vietnamese artist in the iPhone 15 Pro promotion campaign. Now, Wren Evans continues to inherit that explosive energy, bringing extremely diverse emotions to the community with “Save the Music”.
Of course, the cooperation process of Wren Evans and Apple to create the MV is not simple. Sharing with the public, director C Prinz expressed: “Filming this entire music video with iPhone 16 Pro Max opened up a whole new perspective for me on filmmaking. With the amazing portability of the iPhone, we can shoot in ways that traditional cameras can't. This project is truly a work of passion, from the idea to the completion of every visual detail. I hope audiences feel the energy and connect with the story we have created together.”


As for Wren Evans, the male singer also shared: “Participating in this Shot on iPhone campaign is a great honor for Wren, especially when the video honors the creative values of Vietnam during Tet.” near. This song has a deeply personal meaning, expressing Wren's love for music and desire to make a meaningful impact…


..Working with C Prinz was truly inspiring, as her vision pushed Wren to be more creative. And, the experience of shooting the entire thing with an iPhone opened Wren's eyes a lot. Having said that, the quality and creativity are truly amazing, from the Action mode that captures energetic movements to the portability that makes it easier to create unique perspectives. Wren can't wait for everyone to enjoy this music video!”